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Oxford’s New Garden Room Company, part of the New Home Improvement Group, has chosen aluminium fabricator Fentrade as its bifold and casement window supplier. Darren Field, Founder and Group Managing Director, said: “We’ve worked with larger aluminium manufacturers, but we changed to Fentrade because we needed a much more personal service tailored to our requirements. Fentrade has delivered in a way the bigger companies didn’t.”

Darren highlights two key reasons why Fentrade is different – both of which have helped his company to grow.

First is the quality of the range. Darren said: “The build quality of the products is second to none, as is the versatility. Our rooms are bespoke and Fentrade has numerous colour options so customers can personalise their windows and doors. They can also opt for enclosed blinds, which give a sophisticated finishing touch.”

Second is the willingness to provide a bespoke service. For example, Fentrade has created specific paperwork that New Garden Room Company can use with customers to make the ordering process easier. Darren says: “Our customers expect a high standard of service. Little details like this add value to their experience and help us provide a premium offering.”

The level of product and service New Garden Room Company has received from Fentrade means it is diversifying into the refurbishment market, where it will be supplying the AluK range of Document L-compliant residential products. Darren comments: “Our confidence in Fentrade has allowed us to think bigger and expand into new areas. These are exciting times and we are looking forward to deepening our relationship with Fentrade as we grow.”

Fentrade, which is based in Newport, Wales, is an award-winning fabricator and a member of the Council for Aluminium in Building. It prides itself on maintaining the highest standards in every area of its business, with an unwavering commitment to its customers.

New Garden Room Company grew out of the shift to home working as a result of the pandemic. The company offers the outstanding products and high-quality customer service its Oxford catchment area demands. And in Fentrade, it has a manufacturing partner able to meet those expectations.

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