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Henry Howard Finance (HHF) has helped start-up window manufacturer Fentrade Limited invest in cutting edge machinery to expand its burgeoning business.

South Wales-based Fentrade used a loan from HHF to buy new equipment to enable it to manufacture high volumes of aluminium windows.

With ambitious plans for growth and distribution throughout the UK, Fentrade knew that it had to start with the right machinery in place. This is where Henry Howard Finance was able to support the business to grow.

Matt Jones, Head of Asset Finance at Henry Howard Finance, said: “With Brexit uncertainty having an impact across the board, the manufacturing industry is reportedly* feeling the pinch more than most, so we so we are thrilled that we have helped Fentrade to invest in the right machinery and secure a leading edge in its marketplace.

“We always try work with businesses to meet their funding requirements. We look at a company’s future earning potential, and not just past performance, especially with start-ups such as Fentrade.”

Established in August 2018, Fentrade manufactures aluminium windows, bi-fold doors and commercial entrance systems for businesses.  As a new company, they knew that being able to provide high volume, top quality products would be key to their growth. But Managing Director Chris Reeks also realised that it needed the right machinery in place to achieve this – so he went to Henry Howard Finance for some advice on the best way to purchase the required machinery.

Chris explained: “As a start-up business, we were concerned that we wouldn’t be able to get funding but the team at Henry Howard Finance were great in explaining the different finance options available to us. The advice was always honest and practical and they really supported us through the decision-making process.”

For more information on Henry Howard Finance please visit


For more information, contact Jess Childs or Kathryn Chadwick at Front Door Communications on 02920 020360 or or

Henry Howard Finance

Angela Boffy, Henry Howard Finance,

Notes to Editors

Attached is a picture of (L to R) Chris Reeks, Managing Director of Fentrade Limited, and Lee Relish, Asset Finance Account Manager at Henry Howard Finance.


About Henry Howard Finance Group

Newport-headquartered Henry Howard Finance (HHF) was founded in 1996 and is one of the UK’s largest independent finance houses. HHF was acquired by London-based private equity firm Cabot Square Capital in 2014.

HHF has three business divisions that support the SME market with access to finance, equipment and commercial funding services.

  • Henry Howard Asset Finance provides funding for business-critical equipment, including industrial machinery, construction equipment and commercial vehicles.
  • Henry Howard Vendor Finance provides facilities to support equipment vendors.
  • Henry Howard Retail Finance supports retail and vendor suppliers in the shop-fitting and retail equipment market.

To find out more information on Henry Howard Finance please visit

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